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Agua de México: Tequila

The Tequila you can sip: Agua de México

Handcrafted in Mexico's second oldest distillery (est. 1840), this award-winning tequila is celebrated for its exceptional smoothness, signature aroma, and rich flavor. 


#ADMTequila


Credits: @aguamexico

As a graphic designer, you can find excitement in all sorts of projects and challenges. In the case of high end Tequila, Agua de México – or ADM –, there have been at least as many reasons as there have been challenges. I can say without hesitation that working on ADM has been an equally teaching and inspiring experience.

An additional challenge of this project was setting ADM apart by creating a wrap-around label. At this point, let me just say: There is a good reason why no other brand has a wrap-around, paste-on label. I had to come up with a unique solution for a paste-on label that could envelope the bottle 360 without disrupting the brandworld we had created.

The original colors of ADM are reminiscent of the Mexican coast: Gold sand and turquoise waters.

Agua de México has been described by critics as being "as smooth as water". It only seems fitting its pictorial mark would be a drop of water with a taste of agave.

Website and Online-Shop: aguademexico.co

Designing Agua de México was a truly special job. I would like to take a moment to thank the ADM team for including me in so many decisions, and even welcoming me to the distillery in Tequila, México – thus allowing me to understand this brand so well and to do my best work.


My personal favorite? Reposado (the dark blue label).

CREDITS


Brandbook, Rendering, Packaging Design & Creative Direction:

JP


Self-employed:

JPdoes

Düsseldorf


Client:

ELIDA Group

Miami, Florida

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