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Rebranding: St. Andrews Orchestra

I am not a Christian, but working on the rebranding of the St. Andrews Orchestra in 2022 has been more than just a graphic design job. And why should it come as a surprise, when music has been called a universal language for so long?

The goal was to still look like a traditional institution, yet modern and younger.

How it all started: A note. Or is it a 'd', as in 'Andrews'?

The Bauhaus-inspired new logo keeps the promise: Bauhaus has become a traditional institution but is also a symbol of modernism. The clear black-and-white contrast keep the logo serious enough while the thick lines let the bold Bauhaus shapes round it up in a playful way: Between traditional and rejuvenated.

Believe it or not (pun intended): But I was so inspired by this job that I ended up writing a short essay to replace the lorem-ipsum.

CREDITS


Artwork:

JP


Self-employed:

JPdoes

Düsseldorf


Client:

St. Andrews

Edinburgh

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