Logo Design: Samples
Thank you for your interest: Here a some marks I created between 2019 and 2024.
Briefing essence: Transform logotype into a full mark.
Delivery:
- Rebrush of the logotype ’Elida’.
- Definition of a new, stronger main color and a neutral, yet strong background color.
- Creation of a pictorial mark to convey the origins of the brand in Martinique.
- Propositions for Social Media statements
Client: Luxury goods ’Elida Group’, Miami
Briefing essence: Convey the warmth the full-hearted project stands for.
Delivery:
- Naming
- Logotype design
- Pictorial mark design
- Definition of brand colors, including gradient for supportive cases
- Mockups
Client: Non-profit organisation ’Warm Hearts’, New York
Briefing essence: Art-Nouveau-inspired ’timeless’ elegance; stability.
Delivery:
- Logotype design
- Supportive pictorial design
- Brand colors
- Stationery
Client: Luxury real estate management agency ’Watson’, New York
Short briefing: Freshness, and large-scale branding element (e.g., Building) with subtle Asian reference(s)
Delivery:
- Naming
- Logotype design
- Brand colors
- Wallpaper design for room and building facade
Client: Bowling center with Vietnamese street food restaurant, Essen
Short briefing: Strong, friendly, serious, simple.
Delivery:
- Logotype design
- Pictorial Mark design
- Brand colors
- Claim
- Uniform design
Client: Moving company ’TiTo’, Düsseldorf
Short briefing: Local, organic, and handmade; with focus on branding focus on social media
Delivery:
- Renaming referring to local bird specie
- Logotype design
- Pictorial mark design
- Avatar
- Packaging design
Client: Keto bakery ’Super Foody’ (originally ’Nina’s Bakery’), Mauritius
Logo design for:
- L: Discounter chain ’S-Mart’ in Canada
- R: Venue ’Sushi Disco’ in Essen, Germany
CREDITS
Artwork:
JP
Client:
[various]
A meticulous work of art direction at its best: entrusted with an expansion of Dyson's style guide. Tasked to seamlessly integrate a new product presentation section, the challenge is not to revolutionize, but to masterfully navigate the extensive and precise guidelines. It is the art of balance in a compliant mix of layout, art direction, and infographics, respecting the established rules while introducing a refreshing approach to product presentation. Witness the challenge of combining design innovation within the bounds of tradition.
The Tequila you can sip: Agua de México
Handcrafted in Mexico's second oldest distillery (est. 1840), this award-winning tequila is celebrated for its exceptional smoothness, signature aroma, and rich flavor.
#ADMTequila
Meet PUNCHIE: the pioneering hard seltzer meticulously crafted with the infusion of rum and cascara coffee fruit — a superfood renowned for its natural energy-boosting properties.
The solo activity that gives me the most satisfaction is probably painting. The conditions alone that necessarily have to occur: the time, the room and the quiet to exercise. The rewards of a won challenge like giving an eye a lively feel, or a daring color combination that ends up working out way better than expected, are nothing compared to the meditative effects painting brings along.
A short walk on Memory Lane with a few illustrations I created between 2007 and 2018.
Korina is a dynamic force of energy, and her vibrant spirit is truly contagious. My branding revolves around capturing her youthful and punchy essence. Through a series of static and animated 'chibis' (simplified cartoon avatars), I've created a visually engaging representation of Korina. The design is rounded off with playful cartoony confetti, embodying the lively energy she exudes.
For their 120th anniversary, Nellissen Interiors aimed to 'refresh the branding' and address a lack of pride in their visual identity. Launching a special collection to honor the true founder, Emily Nellissen, the brand sought to recognize her often overshadowed role. The new logo, inspired by 19th-century handwriting, embraces the brand's femininity, while a minimalistic portrait of Emily enhances the 'full' version of the mark for use in the anniversary year and special events.
Though I am not a Christian, rebranding the St. Andrews Orchestra in 2022 became more than a graphic design task. Balancing tradition with a modern, youthful look, my Bauhaus-inspired logo features bold shapes, maintaining a serious tone in black-and-white contrast. This design captures the essence of a traditional institution transitioning into modernism, offering a playful touch.
When the German newspaper Handelsblatt celebrated its 75th anniversary and 75 year of constant self-reinvention, innovation became the obvious motto. A new format was created, to happen not only in its anniversary year 2021 but every year after that.
In 2021 the German magazin WirtschaftsWoche and the international bank Generali created the SIA (Sustainable Impact Award) and my former team and I got to create its branding and its first cross media campaign.