Dyson: Styleguide Extension
Every Graphic Designer knows the challenge: Innovating... in full compliance to guidelines. I had the privilege to work on a first draft to expand Dyson's incredible style guide with a new section. The details are not for disclosure. All that can be said at this point is: It is about a specific and new kind of product presentation. In the same spirit of confidentiality, the few samples depicted in this article are neither final nor complete, only intended to give an idea of the work in progress on one of the masters covered by this assignment.
Dyson's style guide is beautifully executed. It is precise, extensive, and clear.
As a Creative known for my precision and thoroughness, and the quality of my style guides and brand books, you can imagine how I rejoice in contemplating such great work. But the resulting restrictions also make this assignment a big challenge. It adds up not only to the creations of all intended templates in their various formats and media; it also means a high number of layout alternatives for each part of the project. Thankfully, I enjoy as much starting from scratch as the challenge of designing something special within such constraints.
The final goal is clear: To produce a series of templates and layout-rules that seamlessly align with Dyson’s elegant and precise directives for communication design, while answering to all the requirements of this new series, including the design of new elements of communication as well as their optimization for several media outputs.
Though every well-crafted style guide will give a designer both the math to follow and the spirit to respect, the latter will challenge you the most and test your sensitivity for design. I take a lot of pride in fulfilling such a complex task.
CREDITS
Art Direction & Design Consulting:
JP
Self-employed:
JPdoes
Düsseldorf
Client:
Dyson Inc.
U.S.A.
