If you are lucky in life, you end up meeting whole-hearted people like Line Dance Teacher Korina. So of course when she started her own business 2022, I was there right by her side.
Already having a customer base and being all about seizing the moment, this online brand is Instagram-native.
Korina is bundle of energy – and it is positively contagious. The center of her branding had to be her. It had to reflect her energy, her youthfulness, her punchiness. I created a whole series of static and animated 'chibis' (simplified cartoon avatars), rounded up with some cartoony confetti.
#Vibrant
JP