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Rebranding: Nellissen Interiors, Interior Design

For their 120th anniversary, Nellissen Interiors had a clear objective: 'Refresh the branding'. It was 'missing a certain pride'. They were also about to launch a special collection to honor the true founder of the brand, Emily Nellissen. Like many women in the 19th century, Emily had needed her husband to be the official founder and face of the brand; and while it is said that he has been nothing but supportive, his wife officially remained but a shadow of her own creation.

And so I wondered: Why should honoring Emily stop at a collection?

Step 1: Inspired by handwritings of the 19th century, the new logo and its new color acknowledge the femininity of the brand.

Step 2: Creating a 'full' version of the logo (on the left) with a minimalistic portrait of Emily Nellissen inspired by vintage labels. This logo will be used throughout the anniversary year, and later on for special occasion and events. It also features the founding date of the company and a new claim.

This label-like logo allows a changing content on the bottom part, allowing to use it for labelling the 'Emily Collection'.

Step 3: Rollout onsite and the replacement of all analog assets, e.g.: Bring the new logo and to the shops and making an impact with the right use of the new brand color.

CREDITS


Artwork:

JP


Commissioned work


Client:

Nellissen Interiors

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