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PUNCHIE: Hard Seltzer

Meet PUNCHIE: the pioneering hard seltzer meticulously crafted with the infusion of rum and cascara coffee fruit — a superfood renowned for its natural energy-boosting properties. 


#LiveVibrantly


Credits: @getpunchie

Full product design: Starting from a rough brand design to finishing all the way to the last fine tuning, including creating, realistic renderings and packshots.

Variety Pack: the first SKU launched by Punchie.

Website and Online-Shop: getpunchie.com

Participating to 1% for the Planet or any similar initiative is always a good call.


But Punchie also checks off a few other boxes on the sustainability list: For example for using the superfood Cascara Coffee Fruit to provide a natural and safe energy boost also means upcycling a byproduct of regular coffee production that would otherwise be treated as waste.

Working on Punchie was both very challenging and very fun. And with such a brilliant client and this quality of product, it was definitely worth it. 


And though I am very grateful for such a great partnership, the best part of working on an alcohol beverage for me was to learn so much about the market, alongside my client through all the processes of an industry where the path from A to B – more often than not – leads through all other letters of the alphabet.

CREDITS


Redesign, Rendering, Packaging Design & Creative Direction:

JP


Webdesign partner

Pointer


Self-employed:

JPdoes

Düsseldorf


Client:

ELIDA Group

Miami, Florida

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