Blog-Layout

Conti: 'Learn, Share, Improve'

Internal communication is tricky; and the bigger the company, the trickier it gets. With 240.000 employees worldwide, Continental is a guarantee for interesting projects.

This work of 2021 was part of bigger project to make Continental's staff aware of the system that had been implemented to secure a healthy work culture, where mistakes were to be talked about and learned from, instead of silenced, shamed and punished.

The main target audience were the workers in factories and facilities. My colleague Christopher Fink and I had therefore chosen a pop-cultural approach.

The design was simple. Yet the message appeared five times in each poster.

First: in the choice of subject by calling for the aspiration of becoming more than what we are. Second: in the headline, stating the inspirational intent. Third: by having the motto of the whole initiative 'Learn, Share, Improve' woven into the artwork. Then by clarifying the seriousness of the call in the copy. And finally with a call-to-action at the bottom of the poster.

CREDITS


Artwork:

JP


Concept & Copy:

Christopher Fink

JP


Employer:

atelier

Düsseldorf


Client:

Continental

Hannover

Dyson’s Supersonic: The revolutionary hair dryer is the only visible object in a pitch black room.

Dyson: Styleguide Extension

By Jean-Philippe Ili • February 2, 2024
A meticulous work of art direction at its best: entrusted with an expansion of Dyson's style guide. Tasked to seamlessly integrate a new product presentation section, the challenge is not to revolutionize, but to masterfully navigate the extensive and precise guidelines. It is the art of balance in a compliant mix of layout, art direction, and infographics, respecting the established rules while introducing a refreshing approach to product presentation. Witness the challenge of combining design innovation within the bounds of tradition.
Agua de México, 1840 Edition: Tequila Blanco, Reposado and Añejo.

Agua de México: Tequila

By Jean-Philippe Ili • January 14, 2024
The Tequila you can sip: Agua de México Handcrafted in Mexico's second oldest distillery (est. 1840), this award-winning tequila is celebrated for its exceptional smoothness, signature aroma, and rich flavor. #ADMTequila
On a dark background the fiery 'W' of the non-profit organisation 'Warm Hearts' based in New York.

Logo Design: Samples

By Jean-Philippe Ili • December 31, 2023
Explore a collection of logo design samples crafted over the years, ranging from unique venues and real estate management firms to non-profit organizations. It's always an honor to be entrusted with the creation of impactful branding origins.
A sunny background and a mouth full of life in the front: Get punchie!

PUNCHIE: Hard Seltzer

By Jean-Philippe Ili • November 7, 2023
Meet PUNCHIE: the pioneering hard seltzer meticulously crafted with the infusion of rum and cascara coffee fruit — a superfood renowned for its natural energy-boosting properties.

Painting: A leisure

By JPdoes • December 12, 2022
The solo activity that gives me the most satisfaction is probably painting. The conditions alone that necessarily have to occur: the time, the room and the quiet to exercise. The rewards of a won challenge like giving an eye a lively feel, or a daring color combination that ends up working out way better than expected, are nothing compared to the meditative effects painting brings along.

Illustration: Samples

By JPdoes • December 10, 2022
A short walk on Memory Lane with a few illustrations I created between 2007 and 2018.
The vibrant type of dancing school ’Tanz mit Korina’ on a shiny blue badge – a statement.

Tanz mit Korina, Tanzschule

By Jean-Philippe Ili • December 9, 2022
Korina is a dynamic force of energy, and her vibrant spirit is truly contagious. My branding revolves around capturing her youthful and punchy essence. Through a series of static and animated 'chibis' (simplified cartoon avatars), I've created a visually engaging representation of Korina. The design is rounded off with playful cartoony confetti, embodying the lively energy she exudes.
The simplified portrait of Emily Nellissen, founder of Nellissen Interiors (1892)

Rebranding: Nellissen Interiors, Interior Design

By Jean-Philippe Ili • December 8, 2022
For their 120th anniversary, Nellissen Interiors aimed to 'refresh the branding' and address a lack of pride in their visual identity. Launching a special collection to honor the true founder, Emily Nellissen, the brand sought to recognize her often overshadowed role. The new logo, inspired by 19th-century handwriting, embraces the brand's femininity, while a minimalistic portrait of Emily enhances the 'full' version of the mark for use in the anniversary year and special events.
A music note made of only two geometric shapes: a rectangle and a disc – in the style of Bauhaus.

Rebranding: St. Andrews Orchestra

By JPdoes • December 7, 2022
Though I am not a Christian, rebranding the St. Andrews Orchestra in 2022 became more than a graphic design task. Balancing tradition with a modern, youthful look, my Bauhaus-inspired logo features bold shapes, maintaining a serious tone in black-and-white contrast. This design captures the essence of a traditional institution transitioning into modernism, offering a playful touch.

Handelsblatt Innovation Week

By JPdoes • December 6, 2022
When the German newspaper Handelsblatt celebrated its 75th anniversary and 75 year of constant self-reinvention, innovation became the obvious motto. A new format was created, to happen not only in its anniversary year 2021 but every year after that.
More Posts
Share by: