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Conti: 'Learn, Share, Improve'

Internal communication is tricky; and the bigger the company, the trickier it gets. With 240.000 employees worldwide, Continental is a guarantee for interesting projects.

This work of 2021 was part of bigger project to make Continental's staff aware of the system that had been implemented to secure a healthy work culture, where mistakes were to be talked about and learned from, instead of silenced, shamed and punished.

The main target audience were the workers in factories and facilities. My colleague Christopher Fink and I had therefore chosen a pop-cultural approach.

The design was simple. Yet the message appeared five times in each poster.

First: in the choice of subject by calling for the aspiration of becoming more than what we are. Second: in the headline, stating the inspirational intent. Third: by having the motto of the whole initiative 'Learn, Share, Improve' woven into the artwork. Then by clarifying the seriousness of the call in the copy. And finally with a call-to-action at the bottom of the poster.

CREDITS


Artwork:

JP


Concept & Copy:

Christopher Fink

JP


Employer:

atelier

Düsseldorf


Client:

Continental

Hannover

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