Ad campaign: '24/7'
Every brand has its own identity and its own pace.
Here is the last bigger campaign of the German newspaper Handelsblatt before its relaunch. To advertise the new functions of its app, the focus was on merits. In this case addressed through the headline mechanics.

'Inspiration for critical thinking 24/7.'

'To be 24/7 at the pulse of the economy.'
'Up 24/7 for you.'

'To start the day well-informed 24/7.'
CREDITS
Creative direction:
JP
Art Direction:
[team]
Copy:
Christopher Fink
Employer:
atelier
Düsseldorf
Client:
Handelsblatt
Düsseldorf

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